Looking after the environment is not just about reserves and national parks. Some of the most degraded lands in Australia occur in areas that are highly productive, and are largely under private ownership. Despite their poor condition, these areas can and do provide important habitat and ecosystem services that both wildlife and people rely on.
When my husband Dougall and I arrived in Finland on our honeymoon in September last year, we collapsed on the couch and turned on the television to immerse ourselves in the sound of the Finnish language. Although we couldn’t understand a word, we started to notice something…the advertising for a huge range of products from boots to cheese seemed to depict rugged-looking men alone in the wilderness, building fires and watching the sunset (which at some times of the year can last all day!).